What Retail Investors Actually Click, Read and Share (And What They Scroll Past)
Engagement data shows which content formats retail investors click, read and share, and how IR teams can shift their mix to reach them.
IR Marketing
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56% of US Investors Rely on Their Own Research. Is Your Disclosure Ready for Them?
by Kirsteen Mackay · · 5 min. read
Retail Investors Need A Translator, Not More Disclosures
Retail investors don't need more disclosure. They need help understanding what's already there. See how plain-English content can close the engagement gap.
The Market Rallied in August. Retail Investors Pulled Back Anyway.
Schwab's August STAX data shows retail investors trimmed winners even as stocks rallied. Here is what that discipline means for how you reach them.
Coverage Follows Liquidity, Not the Other Way Around
Sell-side coverage follows liquidity, not the other way around. Here's the demand-side lever small and mid-cap companies still control.
What Nvidia's Quiet July Teaches Small Caps About Retail Attention
Schwab's July STAX data shows us that retail traders chase visible momentum, not brand size, a lesson small and mid-cap IR teams should not ignore.
The Hidden Cost of Illiquidity, and What Thin Volume Does to Your Valuation
Thin trading volume isn't just an optics problem. It makes your stock harder to trade, so investors demand higher returns, raising your cost of capital and lowering your valuation.
Why Your Stock's Trading Volume Falls When Nothing is Wrong
A declining average daily trading volume may not reflect your business. For most small-caps it’s market structure. Here's what's really affecting your trades.
Retail Investors have changed. Public companies have not.
Retail investors have already changed how they research stocks. Public companies haven't changed how they talk to them. The biggest unforced error in modern IR.
Why You Should Have A Retail Investor Strategy
Learn why retail investors are critical to your investor relations strategy and how to engage them effectively in today’s fragmented financial media landscape
The Rise of Finfluencers Highlights Emerging Shift for IROs
The rise of finfluencers signals a shift: IROs now need a modern retail investor engagement strategy built on consistent, social-friendly content.
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