FAQSIR. At last, announcements that land with retail investors.

#Retail investors have already changed how they research. Public companies have not changed how they talk to them.

On peak days, retail investors now account for more than a third of all US equity trading volume, up from around 10% a decade ago. For small-caps without sell-side analyst coverage, they are often the only audience reading the story at all.

But they're not reading filings. They're asking ChatGPT, Claude, and Gemini what your company does. They're watching three-minute breakdowns on YouTube before they'll read a ten-page announcement. They give your official disclosure seconds, not minutes. When it doesn't make sense, they don't engage. They move on.

Meanwhile, every wire service, Investor Relations website, and disclosure platform in your current stack is built on the same assumption: the job is done when the release goes out. That assumption made sense when disclosure was a one-way broadcast to a small, professional audience.

It makes no sense now.

Publication isn't the end of the work. It's the beginning of the relationship. FAQSIR is the investor communications platform built on that assumption.

The moment you publish an announcement, FAQSIR automatically produces the content in the formats retail investors are more likely to consume:

• A plain-English summary that answers "what is this and why does it matter?" in the language retail investors speak.

• A short-form video built for YouTube, LinkedIn, and the phone screens where retail research actually happens, up to a maximum of three per month.

• Structured FAQs optimised to surface in Google, ChatGPT, Claude, Gemini and other AI platforms when retail investors ask about your company.

• An Interactive Chatbot on your company hub that retail investors can question directly, in real time, 24/7. It answers only from what you've already published.

• A company hub on the FAQSIR website that brings every announcement, summary, FAQ, video and interactive chatbot in one place, linked from every press release you publish and built to be found in Google and AI platforms.

Importantly:

No new workflow for your Investor Relations team.
No new review cycle for your legal team.
No words generated beyond what you've already published.

#Your announcements, automatically tailored for retail.

1. Publish your announcements as normal. Your wire service. Your process. Your legal review. The only change is one line in each press release, linking retail investors to your FAQSIR hub.

2. Your company hub goes live. We set up your hub on the FAQSIR website and give you the line to add to your release template. Nothing to install on your website, no IT involvement, no dependency on your CMS.

3. Announcement made retail-ready. Within minutes of publication, FAQSIR generates the summary and FAQs, updates your interactive chatbot, and publishes everything to your hub. Every reader of your press release is one click away from them.

4. A hosted news article. Each announcement also becomes a news article written for retail readers, syndicated to Google and optimised for AI platforms, so retail investors find it the moment they start researching.

5. Retail investors engage. They find you in search, they watch on YouTube, they question the AI analyst. All without your team lifting a finger. Most importantly, they understand your story. The conviction to invest follows.