Coverage Follows Liquidity, Not the Other Way Around
Sell-side coverage follows liquidity, not the other way around. Here's the demand-side lever small and mid-cap companies still control.
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The Market Rallied in August. Retail Investors Pulled Back Anyway.
by Kirsteen Mackay · · 5 min. read
What Nvidia's Quiet July Teaches Small Caps About Retail Attention
Schwab's July STAX data shows us that retail traders chase visible momentum, not brand size, a lesson small and mid-cap IR teams should not ignore.
The Hidden Cost of Illiquidity, and What Thin Volume Does to Your Valuation
Thin trading volume isn't just an optics problem. It makes your stock harder to trade, so investors demand higher returns, raising your cost of capital and lowering your valuation.
Why Your Stock's Trading Volume Falls When Nothing is Wrong
A declining average daily trading volume may not reflect your business. For most small-caps it’s market structure. Here's what's really affecting your trades.
Retail Investors have changed. Public companies have not.
Retail investors have already changed how they research stocks. Public companies haven't changed how they talk to them. The biggest unforced error in modern IR.
Why You Should Have A Retail Investor Strategy
Learn why retail investors are critical to your investor relations strategy and how to engage them effectively in today’s fragmented financial media landscape
The Rise of Finfluencers Highlights Emerging Shift for IROs
The rise of finfluencers signals a shift: IROs now need a modern retail investor engagement strategy built on consistent, social-friendly content.
The Ultimate List of Investor Relations Marketing Stats 2025
Explore essential investor relations marketing statistics for 2025. Uncover data-driven insights into retail investor behavior, market engagement, and IR communication strategies.
Volatile Markets Hurt. Silence Kills.
Retail power is shifting to Gen-Z. In volatile markets, quiet IR teams risk irrelevance. Here’s how to stay visible and trusted where and when it matters.
If You Want Retail Investors, You Need to Be in Their Feed
Most IR strategies miss where today’s investors actually are. Discover how social media is now the key to unlocking visibility and market cap.