Content Marketing That Attracts Investors
We create strategic, story-driven marketing that ignites investor engagement and acquisition, reinforces brand trust, and builds enduring market value.
Rich Content Is Core To Building Investor Attention And Trust
Content marketing has evolved from a peripheral tactic to a primary driver of awareness, engagement and company value across industries. For small-cap and mid-cap companies competing for the attention and trust of North American retail investors, the data confirms that a structured, always-on content strategy is no longer optional; it is foundational.
The real-world results that content marketing has delivered:
Cardiol Therapeutics:
+13,675% ROI | +17,464 Reports Downloaded | +$32.82M added in company valueJericho Energy Ventures:
+5,457% ROI | +24% increase in stock price | +31.89% increase in company valueMedicus Pharma:
+248k investors engaged | +56% average daily volume | +64.5% increase in company value
What Is Content Marketing For Investor Relations?
Content marketing for investor relations means serving the formats today’s digital-native investors expect: video explainers, data-rich visuals, leadership Q&As, and snackable content for social channels.
This is the content that engages prospects in ongoing conversation, builds trust, adds real insight, and moves them smoothly from first click to confident investment.
Better yet, it is 13x more effective than traditional advertising alone, and 62% less expensive!
Why You Should Invest In Content Marketing
Alignment: Retail investors want content that informs, entertains and educates. Independent research shows investors respond to stories more than facts or data alone.
Reach: Over 5B users on social platforms make digital content the default medium for investors researching investment opportunities.
Trust: People are 131% more likely to invest immediately after consuming educational content from a company.
Efficiency: Content costs 62% less per lead than advertising and compounds in value over time.
Impact: 22% of retail investors are making investment decisions based only on digital promotions or social media content.
Our Toolkit Of Investor-Ready Content Assets
Explore the formats that breathe life into your story and feed investors’ appetite for fresh, rich media across every channel.
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Content Strategy & Propositions
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Using investor pain points, we craft a robust 'stock story' and build a compelling narrative that transforms your message into the remedy investors can’t ignore.
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Articles & Thought Leadership
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Strategic content timely focused on investing catalysts, trends or themes that raise brand visibility, prove authority, rank on Google, and keep your stock top-of-mind with investors.
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Investing Data Stories
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Infographics & dataviz that simplify complex topics, turning raw data into vibrant graphical stories that align your brand with market and business trends or relevant themes.
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Video & Animation
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We craft long-form or social-friendly short videos or animations with high-quality production that bring stories to life, boosting attention and create emotional connections with mobile-first investors.
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Reports, Whitepapers & eBooks
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Immersive, editorially rich digital publications on market trends, investing catalysts, or a 360° deep dive into your business to build deeper trust and relationships with your prospects or investors.
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Rich Social Content
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We craft scroll-stopping carousels, threads, and story-led posts that build awareness, spark investor curiosity, and turn attention into meaningful engagement.
Clients We Have Worked With
Success Story: Cardiol Therapeutics Inc
Cardiol Therapeutics Inc. (TSX:CRDL)(NASDAQ:CRDL) engaged Digitonic to deliver a full funnel, multi-channel content marketing campaign to improve retail investor awareness and increase liquidity in the stock.
Our project delivered these high-level results:
- Awareness: Investors Reached
- +822,529
- Engagement: Bespoke Investor Report Downloads
- +17,464
- Results: Increase in Market Capitalization
- +48.17%
FAQs
Yes. We remove compliance anxiety with robust QA and regulatory workflows. All content assets, such as copy, video, reports and ads, pass a two-step legal review: (1) our in-house IR compliance process checks against SEC Reg FD / 10b-5 and FINRA Rule 2210; (2) your counsel signs-off before anything publishes. We also host content on our own media property, ValueTheMarkets.com, so suitable disclaimers and risk wording are already baked in.
Not at all. You can think of us as the digital content partner that complements your existing supplier relationships. More than half of our clients keep their legacy advisory agencies; we supply the modern, investor-friendly assets that those agencies typically don’t or aren't able to create (short video, animation, social posts, investing data stories). Clear swim lanes avoid overlap, and shared calendars ensure newsflow is coordinated.
Every campaign is tracked and reported regularly based on the duration of your project. Depending on project deliverables, example content metrics may include:
Reach & awareness: unique investors reached, impressions, social share rate, emails delivered
Engagement quality: average scroll-depth, video completion %, click-through rate, dwell-time on key pages, emails opened, email clicks, social shares
Lead capture: first-party email opt-ins
Investor Nurture: Engagement, clicks
The budget depends on the scope and length of your project. Every company has different circumstances and needs, so pricing is tailored accordingly. We offer flexible options, including one-time content deliverables, short-term projects, and ongoing, always-on subscription packages. Get in touch to find out more!