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                        <id>https://www.digitonic.com/feed/investor-relations</id>
                                <link href="https://www.digitonic.com/feed/investor-relations" rel="self"></link>
            <link rel="hub" href="https://pubsubhubbub.appspot.com/" />
                                <title><![CDATA[IR Marketing]]></title>
                    
                                <subtitle></subtitle>
                                                    <updated>2026-09-25T13:48:35+00:00</updated>
                        <entry>
            <title><![CDATA[What Retail Investors Actually Click, Read and Share (And What They Scroll Past)]]></title>
            <link rel="alternate" href="https://www.digitonic.com/insights/what-retail-investors-actually-click-read-and-share-and-what-they-scroll-past" />
            <id>https://www.digitonic.com/43</id>
            <author>
                <name><![CDATA[Kirsteen Mackay]]></name>
                    </author>
            <summary type="html">
                <![CDATA[Engagement data shows which content formats retail investors click, read and share, and how IR teams can shift their mix to reach them.]]>
            </summary>
                        <content type="html">
                <![CDATA[
                    <a href="https://www.digitonic.com/insights/what-retail-investors-actually-click-read-and-share-and-what-they-scroll-past">
                        <img alt="What Retail Investors Actually Click, Read and Share (And What They Scroll Past)" src="https://www.digitonic.com/curator/media/924ce8b1-8897-4bf5-aff8-14d9b48f491d.jpg?s=0f886fc057e692f66ff039eb29059613" />
                    </a>
                ]]>
            </content>
                                                <category term="IR Marketing" />
            
            <published>2026-09-25T13:48:35+00:00</published>
            <updated>2026-09-25T13:48:35+00:00</updated>
        </entry>
            <entry>
            <title><![CDATA[Retail Investors Need A Translator, Not More Disclosures]]></title>
            <link rel="alternate" href="https://www.digitonic.com/insights/retail-investors-need-a-translator-not-more-disclosures" />
            <id>https://www.digitonic.com/42</id>
            <author>
                <name><![CDATA[Kirsteen Mackay]]></name>
                    </author>
            <summary type="html">
                <![CDATA[Retail investors don't need more disclosure. They need help understanding what's already there. See how plain-English content can close the engagement gap.]]>
            </summary>
                        <content type="html">
                <![CDATA[
                    <a href="https://www.digitonic.com/insights/retail-investors-need-a-translator-not-more-disclosures">
                        <img alt="Retail Investors Need A Translator, Not More Disclosures" src="https://www.digitonic.com/curator/media/2fd6beab-883c-4fc3-9cff-55eee670cb51.png?s=cd60883b8b037476b18422c8ce537423" />
                    </a>
                ]]>
            </content>
                                                <category term="IR Marketing" />
            
            <published>2026-09-18T10:42:24+00:00</published>
            <updated>2026-09-18T10:42:24+00:00</updated>
        </entry>
            <entry>
            <title><![CDATA[The Market Rallied in August. Retail Investors Pulled Back Anyway.]]></title>
            <link rel="alternate" href="https://www.digitonic.com/insights/the-market-rallied-in-august-retail-investors-pulled-back-anyway" />
            <id>https://www.digitonic.com/41</id>
            <author>
                <name><![CDATA[Kirsteen Mackay]]></name>
                    </author>
            <summary type="html">
                <![CDATA[Schwab's August STAX data shows retail investors trimmed winners even as stocks rallied. Here is what that discipline means for how you reach them.]]>
            </summary>
                        <content type="html">
                <![CDATA[
                    <a href="https://www.digitonic.com/insights/the-market-rallied-in-august-retail-investors-pulled-back-anyway">
                        <img alt="The Market Rallied in August. Retail Investors Pulled Back Anyway." src="https://www.digitonic.com/curator/media/e3c03599-82a7-4802-ac39-6c0f00599351.jpg?s=edf9afe89ed0434f68ca4ea0c8647c9b" />
                    </a>
                ]]>
            </content>
                                                <category term="IR Marketing" />
            
            <published>2026-09-15T13:14:41+00:00</published>
            <updated>2026-09-15T13:14:41+00:00</updated>
        </entry>
            <entry>
            <title><![CDATA[Coverage Follows Liquidity, Not the Other Way Around]]></title>
            <link rel="alternate" href="https://www.digitonic.com/insights/coverage-follows-liquidity-not-the-other-way-around" />
            <id>https://www.digitonic.com/39</id>
            <author>
                <name><![CDATA[Kirsteen Mackay]]></name>
                    </author>
            <summary type="html">
                <![CDATA[Sell-side coverage follows liquidity, not the other way around. Here's the demand-side lever small and mid-cap companies still control.]]>
            </summary>
                        <content type="html">
                <![CDATA[
                    <a href="https://www.digitonic.com/insights/coverage-follows-liquidity-not-the-other-way-around">
                        <img alt="Coverage Follows Liquidity, Not the Other Way Around" src="https://www.digitonic.com/curator/media/bb975b34-f4f3-45a0-899e-ead114cf93fc.jpg?s=8601de5c7dde898b2efb06b6e203558c" />
                    </a>
                ]]>
            </content>
                                                <category term="IR Marketing" />
            
            <published>2026-09-03T16:31:51+00:00</published>
            <updated>2026-09-03T16:31:51+00:00</updated>
        </entry>
            <entry>
            <title><![CDATA[What Nvidia&#039;s Quiet July Teaches Small Caps About Retail Attention]]></title>
            <link rel="alternate" href="https://www.digitonic.com/insights/what-nvidias-quiet-july-teaches-small-caps-about-retail-attention" />
            <id>https://www.digitonic.com/40</id>
            <author>
                <name><![CDATA[Kirsteen Mackay]]></name>
                    </author>
            <summary type="html">
                <![CDATA[Schwab's July STAX data shows us that retail traders chase visible momentum, not brand size, a lesson small and mid-cap IR teams should not ignore.]]>
            </summary>
                        <content type="html">
                <![CDATA[
                    <a href="https://www.digitonic.com/insights/what-nvidias-quiet-july-teaches-small-caps-about-retail-attention">
                        <img alt="What Nvidia&#039;s Quiet July Teaches Small Caps About Retail Attention" src="https://www.digitonic.com/curator/media/a2f29abf-3fa6-4515-9490-2e283af7d89a.jpg?s=4133f190ad1d78301d2313a98ff1b8d6" />
                    </a>
                ]]>
            </content>
                                                <category term="IR Marketing" />
            
            <published>2026-08-11T00:00:00+00:00</published>
            <updated>2026-08-11T00:00:00+00:00</updated>
        </entry>
            <entry>
            <title><![CDATA[The Hidden Cost of Illiquidity, and What Thin Volume Does to Your Valuation]]></title>
            <link rel="alternate" href="https://www.digitonic.com/insights/the-hidden-cost-of-illiquidity-and-what-thin-volume-does-to-your-valuation" />
            <id>https://www.digitonic.com/38</id>
            <author>
                <name><![CDATA[Kirsteen Mackay]]></name>
                    </author>
            <summary type="html">
                <![CDATA[Thin trading volume isn't just an optics problem. It makes your stock harder to trade, so investors demand higher returns, raising your cost of capital and lowering your valuation.]]>
            </summary>
                        <content type="html">
                <![CDATA[
                    <a href="https://www.digitonic.com/insights/the-hidden-cost-of-illiquidity-and-what-thin-volume-does-to-your-valuation">
                        <img alt="The Hidden Cost of Illiquidity, and What Thin Volume Does to Your Valuation" src="https://www.digitonic.com/curator/media/2e849379-a63b-485e-8679-1ff97e2b0825.jpg?s=ec87d86e62bea08446b87b3371e2d77a" />
                    </a>
                ]]>
            </content>
                                                <category term="IR Marketing" />
            
            <published>2026-08-26T10:36:18+00:00</published>
            <updated>2026-08-26T10:36:18+00:00</updated>
        </entry>
            <entry>
            <title><![CDATA[Why Your Stock&#039;s Trading Volume Falls When Nothing is Wrong]]></title>
            <link rel="alternate" href="https://www.digitonic.com/insights/why-your-stocks-trading-volume-falls-when-nothing-wrong" />
            <id>https://www.digitonic.com/37</id>
            <author>
                <name><![CDATA[Kirsteen Mackay]]></name>
                    </author>
            <summary type="html">
                <![CDATA[A declining average daily trading volume may not reflect your business. For most small-caps it’s market structure. Here's what's really affecting your trades.]]>
            </summary>
                        <content type="html">
                <![CDATA[
                    <a href="https://www.digitonic.com/insights/why-your-stocks-trading-volume-falls-when-nothing-wrong">
                        <img alt="Why Your Stock&#039;s Trading Volume Falls When Nothing is Wrong" src="https://www.digitonic.com/curator/media/738908c6-dd55-431c-9ce4-c84c7b0baf72.jpg?s=07295702daee85aa59b1de022075c6a6" />
                    </a>
                ]]>
            </content>
                                                <category term="IR Marketing" />
            
            <published>2026-08-26T10:37:25+00:00</published>
            <updated>2026-08-26T10:37:25+00:00</updated>
        </entry>
            <entry>
            <title><![CDATA[Retail Investors have changed. Public companies have not.]]></title>
            <link rel="alternate" href="https://www.digitonic.com/insights/retail-investors-have-changed-public-companies-have-not" />
            <id>https://www.digitonic.com/36</id>
            <author>
                <name><![CDATA[Scott Atkinson]]></name>
                    </author>
            <summary type="html">
                <![CDATA[Retail investors have already changed how they research stocks. Public companies haven't changed how they talk to them. The biggest unforced error in modern IR.]]>
            </summary>
                        <content type="html">
                <![CDATA[
                    <a href="https://www.digitonic.com/insights/retail-investors-have-changed-public-companies-have-not">
                        <img alt="Retail Investors have changed. Public companies have not." src="https://www.digitonic.com/curator/media/5f40cc28-a8d4-4a19-bf55-4f66f39f5a07.png?s=b5fefddcc1ab2ea750a09696aa270594" />
                    </a>
                ]]>
            </content>
                                                <category term="IR Marketing" />
            
            <published>2026-06-23T16:20:53+00:00</published>
            <updated>2026-06-23T16:20:53+00:00</updated>
        </entry>
            <entry>
            <title><![CDATA[Why You Should Have A Retail Investor Strategy]]></title>
            <link rel="alternate" href="https://www.digitonic.com/insights/why-you-should-have-a-retail-investor-strategy" />
            <id>https://www.digitonic.com/35</id>
            <author>
                <name><![CDATA[Kirsteen Mackay]]></name>
                    </author>
            <summary type="html">
                <![CDATA[Learn why retail investors are critical to your investor relations strategy and how to engage them effectively in today’s fragmented financial media landscape]]>
            </summary>
                        <content type="html">
                <![CDATA[
                    <a href="https://www.digitonic.com/insights/why-you-should-have-a-retail-investor-strategy">
                        <img alt="Why You Should Have A Retail Investor Strategy" src="https://www.digitonic.com/curator/media/3f9a64c6-2164-44d1-b136-43c46b75be4c.jpg?s=daa156a6d0d3b32828f686e4bde1b45b" />
                    </a>
                ]]>
            </content>
                                                <category term="IR Marketing" />
            
            <published>2026-04-10T11:57:01+00:00</published>
            <updated>2026-04-10T11:57:01+00:00</updated>
        </entry>
            <entry>
            <title><![CDATA[The Rise of Finfluencers Highlights Emerging Shift for IROs]]></title>
            <link rel="alternate" href="https://www.digitonic.com/insights/the-rise-of-finfluencers-highlights-emerging-shift-for-iros" />
            <id>https://www.digitonic.com/34</id>
            <author>
                <name><![CDATA[Kirsteen Mackay]]></name>
                    </author>
            <summary type="html">
                <![CDATA[The rise of finfluencers signals a shift: IROs now need a modern retail investor engagement strategy built on consistent, social-friendly content.]]>
            </summary>
                        <content type="html">
                <![CDATA[
                    <a href="https://www.digitonic.com/insights/the-rise-of-finfluencers-highlights-emerging-shift-for-iros">
                        <img alt="The Rise of Finfluencers Highlights Emerging Shift for IROs" src="https://www.digitonic.com/curator/media/998311fa-9745-408a-abd2-635f8b305c74.jpg?s=3703e5ea0514b3ac6d097aac82fa212a" />
                    </a>
                ]]>
            </content>
                                                <category term="IR Marketing" />
            
            <published>2026-04-10T11:57:01+00:00</published>
            <updated>2026-04-10T11:57:01+00:00</updated>
        </entry>
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